Broadcast Studio Provides Immediate, Compelling Medium For Customer Support
Gulfstream Multimedia Studio (Studio G)
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SAVANNAH, Ga., June 12, 2012 — Gulfstream Aerospace Corp. has opened a full-service multimedia center at its Product Support headquarters to enhance and increase communication with operators. The center, which includes a broadcast studio, control room and equipment room, allows Gulfstream to produce live streamed webcasts, videos and recorded broadcasts.
“As our fleet grows worldwide, we need to find new, more efficient ways to communicate with our customers,” said Mark Burns, president, Gulfstream Product Support. “By deploying this Web-based production channel, which we will call The Gulfstream Network, we can effectively disseminate information to our customers on safety, service and support, and technical training.”
Content produced in the multimedia center will be distributed mainly on myGulfstream.com, the company’s secure customer website, and will also appear on Gulfstream.com.
“We have made instructional videos for the past several years, and these new resources will allow us to produce more at a higher quality,” Burns said. “Customers have requested more videos. Their immediacy factor alone makes them an especially valuable tool. Being able to broadcast live, in a streamed format, enables us to provide fast hands-on support to help customers troubleshoot any issue.
“I envision a variety of programming for The Gulfstream Network, including news updates, program updates, interviews with subject matter experts here at Gulfstream and customer interviews regarding current events.”
The 800-square-foot broadcast studio, known as Studio G, includes two high-definition cameras, LED lighting, an all-glass news desk emblazoned with the Gulfstream logo, a sound stage, and a backdrop with interchangeable graphics.
The multimedia center is operated by a staff of nine, including Gulfstream’s manager of Customer Communications, Kurtina Pollen.
NOTE TO EDITORS
Gulfstream Aerospace Corporation, a wholly owned subsidiary of General Dynamics (NYSE: GD), designs, develops, manufactures, markets, services and supports the world’s most technologically advanced business-jet aircraft. Gulfstream has produced more than 2,000 aircraft for customers around the world since 1958. To meet the diverse transportation needs of the future, Gulfstream offers a comprehensive fleet of aircraft, comprising the wide-cabin, high-speed Gulfstream G150®; the new large-cabin, mid-range Gulfstream G280®; the large-cabin, mid-range Gulfstream G350®; the large-cabin, long-range Gulfstream G450®; the large-cabin, ultra-long-range Gulfstream G500®; the large-cabin, ultra-long-range Gulfstream G550® and the ultra-large-cabin, ultra-long-range G650®. Gulfstream also offers aircraft ownership services via Gulfstream Pre-Owned Aircraft Sales®. The company employs more than 12,500 people at 12 major locations. We invite you to visit our website for more information and photos of Gulfstream aircraft at www.gulfstream.com.
General Dynamics, headquartered in Falls Church, Virginia, employs approximately 93,000 people worldwide. The company is a market leader in business aviation; land and expeditionary combat systems, armaments and munitions; shipbuilding and marine systems; and information systems and technologies. More information about the company is available on the Internet at www.generaldynamics.com.